Project
Following four years of establishing the look of Greg Norman Collection and focusing on the luxury lifestyle zeitgeist the brand chose to differentiate themselves by promoting their commitment to new sports fabric technology. The switch to the player/performance direction arrived with a new tag line, editorial photography and PGA player brand ambassadors — as well as renewing its player heritage by featuring the legendary Greg Norman in all advertising rather than product alone.
YEAR
2009–
DISCIPLINE
Brand Design / Identity /
Print / Advertising /
Environment
