Project

Projects for Joe’s Jeans, the premium denim brand, starting with generating compelling visuals to launch a new men’s performance stretch denim named Kinetic — transitioned into assisting in the launch of new brand Favorite Daughter with celebrity sisters Sara and Erin Foster. Projects include digital assets, look books, billboards, logotypes, promotional artwork, website design consultation and naming.

YEAR

2016 –

DISCIPLINE

Brand Design / Identity / Interactive /
Advertising / Environment

fd_2020
Joe’s Jeans launches Favorite Daughter Brand
fd_loyalty_ux
Favorite Daughter digital assets: Loyalty Program naming & UX design; Email marketing template
fd_social_media
Favorite Daughter social media
fd_bts_brochure
Favorite Daughter 'Behind The Scenes' look book
fd_event_materials
Favorite Daughter branded event giveaways
fd_crests
Favorite Daughter proposed sports crests for tee's and sweatshirts
fav_son_pres
Proposed identity presentation for Favorite Daughter sub-brand — Favorite Son
fav_son_symbol
Proposed identity (symbol) presentation for Favorite Daughter sub-brand — Favorite Son
kinetic_type
Brand Visuals
fav_daught_logo
Joe's Jeans collaboration with writers and actresses Erin and Sara Foster for a capsule collection. Logo / Packaging / Trim and signature button
jj_nm_18pg
Joe’s Jeans Women’s Fall 19 Line Brochure
jj_saks_f19_12pg
Joe’s Jeans Men’s Fall 19 Line Brochure
JJ_Hlday_Crd
2018 Holiday Card
joesmvp_logo
Logo for branded event apparel — Joe's Jeans x Julian Edelman capsule collection
Tourney CollectionBrand Design, Identity, Print
Collaborated, Inc.Identity, Print