Project

An array of projects for Joe’s Jeans the premium denim brand. I’ve been asked to generate compelling visuals to launch a new men’s performance stretch denim capsule collection named Kinetic. As well as assisting in the launch of new partnerships that expand, elevate and evolve the brand by contributing identities, mood boards, trim and packaging concepts and pitch decks.

YEAR

2016–

DISCIPLINE

Brand Design / Identity /
Advertising / Environment

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Joe’s Jeans launches Favorite Daughter Brand
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Brand Visuals
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Joe's Jeans collaboration with writers and actresses Erin and Sara Foster for a capsule collection. Logo / Packaging / Trim and signature button
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Joe’s Jeans Women’s Fall 19 Line Brochure
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Joe’s Jeans Men’s Fall 19 Line Brochure
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2018 Holiday Card
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Logo for branded event apparel — Joe's Jeans x Julian Edelman capsule collection
Tourney CollectionBrand Design, Identity, Print
Collaborated, Inc.Identity, Print